DATA VISUALIZATION
Aurelia measures campaign performance with custom visualizations and charts across multiple platforms, Facebook, Instagram, YouTube, and AdWords.
Custom charts and pivot tables
Custom tag and persona creation
Tableau integration and CSV download
Overlapping data sets and views
Leverage Your Data
Dive deep into your data to find the message that drives true conversion for your message. When you harness the full power of Aurelia, you create an oracle for your business.
Supported Roles
Aurelia's Features
Aurelia includes three major sections, all with their own set of powerful features that analyze, build, and organize your data. Work across three main windows, Dashboard, Content View, and Audience View to see the results of your marketing campaign KPI’s intuitively.
Overview of all your campaigns
Dashboard View
A high level view of all your campaigns in a single table. Campaigns sorted row by row. Each row includes data from multiple sources, already aggregated together so you can see it in a single dashboard. Easily customize the table with filters to see your top results
Deep dive into campaign data
Content View
The Content View dashboard lets you sort your data based on the metrics and filters you need. Sort by timeframe, variable, custom tag, or even by message mood.
Define your best paid campaigns
Audience View
In Audience View you’re able to see where your ad spend is most effective. Your AdWords and Facebook data are pulled in and you can identify which message is driving your lowest cost per acquisition.
“It’s so easy to see and compare views and view-time, engagement, likes and shares between one video and another.”
SEAN MALONE – Head of Media at FEE
Persona Creation
Build customer company personas so you can see how your ads convert with them. Just drag and drop an ad into the created persona and the data dynamically updates.
Tag Management
Easily create new tags whenever you need them. No limits on the tag creation or type. Add the tags to the metrics and campaigns you want to associate them with and then search them.
Admin
Add new users or tags when you need them. Organize and sort all aspects of tags, personas, and users in a single place. Easy drag and drop capability to move you’re variables around.
How do I Get Started with Aurelia?
Aurelia is completely free to use.
Fill out the form on this page by clicking Start Visualizing Your Data or give us a call directly. One of our reps will walk you through a few account questions with you and then show you how this tool helps you compare your data to create insights cross channel. That’s it!